Bring your next campaign, product scene, or creative idea to life with GPT Image 2.5 on Max Video AI. Generate from text or refine an uploaded image with natural-language instructions. Start with Flare, or explore Sunburst for detail-focused work.
Take a visual idea beyond a written brief. Try a sunlit product photograph, an illustrated travel cover, or a bold launch poster, then refine the composition around your audience and message.
Build a visual from scratch or reshape an existing image. Combine a clear subject, a deliberate composition, and specific edit instructions to guide your result.
Describe a hero product on a reflective surface, a character in a rain-lit street, or an editorial illustration. Specify framing, lighting, and mood to give your image a distinctive creative direction.
Upload an image and ask for a new setting, a different color palette, or a revised object. Name the details to preserve, such as the subject's appearance or the product's placement.
Plan an event poster with one strong headline or an advertisement with a short callout. Supply the exact wording and its position, then check spelling and readability before publishing.
Use GPT Image 2.5 Flare for everyday creation and quick exploration. Choose Sunburst when detailed creative work calls for additional precision and a longer generation time is acceptable.
OpenAI reports gains in speed, visual fidelity, and editing reliability over GPT Image 2. These improvements target the details that matter when developing an image beyond its first version.
OpenAI reports up to 50% lower generation latency than Images 2.0. Actual waiting time on Max Video AI depends on the model, settings, and queue; it is not a guaranteed speed increase for every request.
GPT Image 2.5 improves lighting, textures, and the preservation of subjects from reference photos, helping portraits and product scenes feel more natural and recognizable.
Editing instructions are followed more reliably. Specify a background or object change while identifying what should remain unchanged, then inspect the result for unintended differences.
The model better retains earlier details through successive edits. On Max Video AI, use a downloaded result as the next reference image to continue refining your chosen direction.
Give each image a job: introduce a product, attract attention, explain an idea, or establish a story. Shape the visual around its destination instead of settling for a generic composition.
Place your product in a kitchen, a studio display, or a seasonal setting using a reference photo. Check packaging, labels, and proportions against the original before using the image in a listing.
Explore an attention-grabbing focal point, a clean background, and space for a short offer. Develop distinct creative directions for a launch, then select the image that best fits your message.
Experiment with a studio portrait, an outdoor editorial scene, or a stylized character study. Use a reference you have permission to edit and describe the expression, wardrobe, and setting you want.
Sketch out a film moment, an event announcement, or a visual metaphor for a slide. Generate an image asset, then assemble the finished poster or deck in your preferred design editor.
Go from an idea to an image in three steps. Keep the first prompt focused, review the output, and refine the details that make the result yours.